The IRMA Community
Newsletters
Research IRM
Click a keyword to search titles using our InfoSci-OnDemand powered search:
|
Consumers Attitude Towards Healthy Food: “Organic and Functional Foods”
|
|
Author(s): Hanin Hosni (Department of Business Economics and Management, Mediterranean Agronomic Institute of Chania, Chania, Greece), Drakos Periklis (University of Crete, Crete, Greece)and George Baourakis (Mediterranean Agronomic Institute of Chania, CIHEAM-MAICh, Chania, Greece)
Copyright: 2017
Volume: 2
Issue: 2
Pages: 15
Source title:
International Journal of Food and Beverage Manufacturing and Business Models (IJFBMBM)
Editor(s)-in-Chief: Constantin Zopounidis (School of Production Engineering and Management, Technical University of Crete, Greece & Audencia Business School, France)and George Baourakis (Mediterranean Agronomic Institute of Chania, Greece)
DOI: 10.4018/IJFBMBM.2017070105
Purchase
|
Abstract
Nowadays the consumer's health consciousness drives the agri-food market. Superfoods or foods with health-related claims, including organic and functional foods, are the latest trend in the food industry. Since entering the market these products are rapidly gaining a remarkable market share worldwide. In this article, the authors conducted a survey of 300 Greek consumers to better understand attitudes towards these products, through the implementation of factor and cluster analysis and linear regression. Analyzing consumers' perception of healthy food products, in particular, organic and functional foods, is the best way to determine the market orientation and to have a clear market segmentation.
Related Content
|
Shijie Li.
© 2023.
14 pages.
|
|
Biranchi Prasad Panda.
© 2022.
15 pages.
|
|
Chih-Ping Chen, Yanbin Tu, Y. Alex Tung.
© 2022.
22 pages.
|
|
Helen Mary Meldrum.
© 2022.
18 pages.
|
|
Gibbet Murambiwa Magaisa, Austin Musundire.
© 2022.
20 pages.
|
|
Vishal Verma, Swati Anand, Kushendra Mishra.
© 2022.
19 pages.
|
|
Adarsh Gupta, Pratap Chandra Mandal.
© 2022.
20 pages.
|
|
|