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The Role of Market-Orientation on the Financial Statements of Insurance Companies: (Case Study: Representations of Tehran Asia Insurance)
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Author(s): Rahman Khoshku (Islamic Azad University of Buin Zahra, Buin-Zahra, Iran)and Tayyebeh Farahani (Islamic Azad University of Buin Zahra, Buin-Zahra, Iran)
Copyright: 2018
Volume: 9
Issue: 1
Pages: 10
Source title:
International Journal of Innovation in the Digital Economy (IJIDE)
Editor(s)-in-Chief: Ionica Oncioiu (European Academy of the Regions, Belgium)
DOI: 10.4018/IJIDE.2018010105
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Abstract
The present study examines the relationship between market-orientation and its indices on the financial statements (and indices) in Tehran's Asian Insurance companies. The results showed that direct and inverse relationships can be seen between customer-orientation, competitor-orientation and coordination of performance as market-orientation with market share, sales volume and profitability of a company's financial statements as indices. Therefore, it is recommended to companies to reinforce indices such as customer-orientation and coordination of performance that are positively correlated with all indices of financial statements in order to increase the financial statements.
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