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Business Management and Communication Perspectives in Industry 4.0

Business Management and Communication Perspectives in Industry 4.0
Author(s)/Editor(s): Ayşegül Özbebek Tunç (Istanbul University, Turkey) and Pınar Aslan (Istanbul University, Turkey)
Copyright: ©2020
DOI: 10.4018/978-1-5225-9416-1
ISBN13: 9781522594161
ISBN10: 1522594167
EISBN13: 9781522594185

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Description

Changes in the global economy bring new dynamics, concepts, and implications that require digitalization and adaptation. The new “normal” has changed, and companies must adopt such strategies if they want to survive in the ever-changing business environments.

Business Management and Communication Perspectives in Industry 4.0 is a pivotal reference source that provides vital research on the planning, implementing, and evaluating of strategies for the new industry standards. While highlighting topics such as artificial intelligence, digital leadership, and management science, this publication theorizes about tomorrow’s business and communication environments based on the past and present of the concepts. This book is ideally designed for managers, researchers, educators, students, professionals, and policymakers seeking current research on blending managerial and communicational concepts with a multidisciplinary approach.



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