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Corporate Social Responsibility and Strategic Market Positioning for Organizational Success

Corporate Social Responsibility and Strategic Market Positioning for Organizational Success
Author(s)/Editor(s): Carlton Brown (University of Plymouth, UK) and Uzoechi Nwagbara (Sunderland University, UK & Cardiff Metropolitan University, UK)
Copyright: ©2019
DOI: 10.4018/978-1-5225-5409-7
ISBN13: 9781522554097
ISBN10: 1522554092
EISBN13: 9781522554103

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Description

The decisions a corporation makes affect more than just its stakeholders, for they can have wide social, environmental, and economic consequences. The relationship between marketing and corporate social responsibility is important to facing these consequences and providing organizational success. Strategic marketing is a tool that can help to defuse tension between companies and their wider stakeholders as well as fend off criticism.

Corporate Social Responsibility and Strategic Market Positioning for Organizational Success is a critical scholarly resource that explores different approaches to understanding the nexus between business, marketing, technology, education, engagement, and sustainability. Featuring research on topics such as business strategy, marketing strategies, and organizational culture, this book is ideally designed for business managers and practitioners, commercial and corporate organizations, researchers, and academicians seeking coverage on the strategic importance of corporate social responsibility and marketing for commercial success.



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