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Handbook of Research on Entrepreneurship and Marketing for Global Reach in the Digital Economy

Handbook of Research on Entrepreneurship and Marketing for Global Reach in the Digital Economy
Author(s)/Editor(s): Luísa Cagica Carvalho (Universidade Aberta, Portugal & Universidade de Évora, Portugal) and Pedro Isaías (University of Queensland, Australia)
Copyright: ©2019
DOI: 10.4018/978-1-5225-6307-5
ISBN13: 9781522563075
ISBN10: 1522563075
EISBN13: 9781522563082

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Description

The digital economy is a driver of change, innovation, and competitiveness for international businesses and organizations. Because of this, it is important to highlight emergent and innovative aspects of marketing strategies and entrepreneurial approaches to overcome the challenges of the digital world.

The Handbook of Research on Entrepreneurship and Marketing for Global Reach in the Digital Economy provides innovative insights into the key developments and new trends associated with online challenges and opportunities. The content within this publication represents research encompassing corporate social responsibility, economic policy, and female entrepreneurship, and it is a vital reference source for policymakers, managers, entrepreneurs, graduate-level business students, researchers, and academicians seeking coverage on topics centered on conceptual, technological, and design issues related to digital developments in the economy.



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Author's/Editor's Biography

Luísa Carvalho (Ed.)
Luisa Carvalho held a PhD in Management in University of Évora – Portugal. Professor of Management on Department of Management and Social Sciences – Open University - Lisbon – Portugal. Guest professor in international universities teaches in courses of master and PhDs programs. Researcher at CEFAGE (Center for Advanced Studies in Management and Economics) University of Evora – Portugal. Author of several publications in national and international journals, books and book chapters.

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