A Case of Kumbh Mela at Allahabad: Learning for Urban Space Management and the BoP Market

View Sample PDF

Author(s): Sandip Anand (Xavier University, India)
Copyright: 2018
Pages: 15
Source title: Green Initiatives for Business Sustainability and Value Creation
Source Author(s)/Editor(s): Arun Kumar Paul (Xavier University, India), Dipak Kumar Bhattacharyya (Xavier University, India)and Sandip Anand (Xavier University, India)
DOI: 10.4018/978-1-5225-2662-9.ch006

Keywords: Business and Organizational Research / Business Science Reference / Environment & Agriculture / Sustainable Development

Purchase

View A Case of Kumbh Mela at Allahabad: Learning for Urban Space Management and the BoP Market on the publisher's website for pricing and purchasing information.

Abstract

Management of mega events like Kumbh Mela, rests on the involvement of communities and local authorities who have rich learning heritage with them. Using Kumbh Mela as a case, this chapter highlights the role of various factors which are important for urban pace management. Understanding of the market at Kumbh Mela offers insights related to the BoP market. The chapter has following key inquiries: a) What kind of space was the Magh/Kumbh Mela? What kind of economic activities happened? b) What was the value system? c) What were the things being communicated? What were the things being remembered by them? This chapter uses exploratory research methodologies. Towards the end of the chapter, findings and its implications have been discussed.

The IRMA Community

Research IRM

A Case of Kumbh Mela at Allahabad: Learning for Urban Space Management and the BoP Market

Purchase

Abstract

Related Content

IRMA Sponsors