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A Case Study of MY Psychology: Malaysia's First Online Psychoeducational Platform

A Case Study of MY Psychology: Malaysia's First Online Psychoeducational Platform
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Author(s): Chong Shen Hew (MY Psychology, Malaysia), Mu Yi Hor (MY Psychology, Malaysia), Hou Huai Gary Yap (MY Psychology, Malaysia)and Tin Fung Chong (MY Psychology, Malaysia)
Copyright: 2019
Pages: 14
Source title: Multicultural Counseling Applications for Improved Mental Healthcare Services
Source Author(s)/Editor(s): Anasuya Jegathevi Jegathesan (HELP University, Malaysia)and Siti Salina Abdullah (University Malaysia Terengganu, Malaysia)
DOI: 10.4018/978-1-5225-6073-9.ch003

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Abstract

MY Psychology is an online educational platform currently based in Malaysia, formed with the intention to spread awareness towards the general public of not only on issues related with mental health and those who suffer under mental illnesses, but also to create a place where psychology as a basic knowledge can be taught and learned. This is in order to correct misunderstandings from the public toward psychology. Operating on the internet requires the company to shift towards a marketing-oriented direction, in the meantime, coping with internal and external challenges in order to strive for greater reach and engagement from the audience.

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