IRMA-International.org: Creator of Knowledge
Information Resources Management Association
Advancing the Concepts & Practices of Information Resources Management in Modern Organizations

Airbnb and Collaborative Housing: From Anti-Consumerism to a New Way to Democritize Vacation Consumption

Airbnb and Collaborative Housing: From Anti-Consumerism to a New Way to Democritize Vacation Consumption
View Sample PDF
Author(s): Marta -. Barrios-Manrique (Comillas Pontifical University, Spain & Inditex, Spain)and Ana I. JIménez-Zarco (Open University of Catalonia, Spain & Comillas Pontifical University, Spain)
Copyright: 2020
Pages: 18
Source title: Handbook of Research on Contemporary Consumerism
Source Author(s)/Editor(s): Hans Ruediger Kaufmann (University of Applied Management Studies Mannheim, Germany & University of Nicosia, Cyprus)and Mohammad Fateh Ali Khan Panni (City University, Bangladesh)
DOI: 10.4018/978-1-5225-8270-0.ch011

Purchase

View Airbnb and Collaborative Housing: From Anti-Consumerism to a New Way to Democritize Vacation Consumption on the publisher's website for pricing and purchasing information.

Abstract

This chapter seeks to identify the variables that influence the demand for a product or service considered as collaborative consumption, particularly, which are the factors that most affect the choice of a hosting or another in AirBnB. The chapter starts with an overview of collaborative consumption and how it is positioned in the sharing economy as a technological phenomenon. Then the authors present the role of digital platforms in this context, and finally, they present the theoretical model with the aim to identify what variables influence the demand of a product or service considered as collaborative. To validate the model, a logistic regression analysis was performed. The results obtained show how some of the predictors have a significant importance in consumer purchase. The chapter ends by presenting some conclusions of interest to those web users, who decide to use it as a platform to advertise their accommodations.

Related Content

Astha Singh, Vedika Bhargaw, Zidan Kachhi. © 2024. 22 pages.
Meziyet Uyanik. © 2024. 28 pages.
Ondřej Roubal. © 2024. 35 pages.
Monaliz Amirkhanpour. © 2024. 27 pages.
Aylin Atasoy, Murat Basal. © 2024. 26 pages.
Cansu Gökmen Köksal. © 2024. 35 pages.
Fatih Sahin. © 2024. 33 pages.
Body Bottom