IRMA-International.org: Creator of Knowledge
Information Resources Management Association
Advancing the Concepts & Practices of Information Resources Management in Modern Organizations

An Introduction to Computational Social Science for Organizational Communication

An Introduction to Computational Social Science for Organizational Communication
View Sample PDF
Author(s): Andrew N. Pilny (University of Kentucky, USA) and Marshall Scott Poole (University of Illinois at Urbana-Champaign, USA)
Copyright: 2018
Pages: 17
Source title: Transformative Practice and Research in Organizational Communication
Source Author(s)/Editor(s): Philip J. Salem (Texas State University, USA) and Erik Timmerman (University of Wisconsin, USA)
DOI: 10.4018/978-1-5225-2823-4.ch011

Purchase

View An Introduction to Computational Social Science for Organizational Communication on the publisher's website for pricing and purchasing information.

Abstract

The exponential growth of “Big Data” has given rise to a field known as computational social science (CSS). The authors view CSS as the interdisciplinary investigation of society that takes advantage of the massive amount of data generated by individuals in a way that allows for abductive research designs. Moreover, CSS complicates the relationship between data and theory by opening the door for a more data-driven approach to social science. This chapter will demonstrate the utility of a CSS approach using examples from dynamic interaction modeling, machine learning, and network analysis to investigate organizational communication (OC). The chapter concludes by suggesting that lessons learned from OC's history can help deal with addressing several current issues related to CSS, including an audit culture, data collection ethics, transparency, and Big Data hubris.

Related Content

Digitalization Strategies in the New World Order: A Conceptual Study to Understand Digitalization Strategies
Burak Çapraz. © 2020. 16 pages.
View Details View Details PDF Full Text View Sample PDF
Understanding Digital Congruence in Industry 4.0
Berna Ulusoy. © 2020. 15 pages.
View Details View Details PDF Full Text View Sample PDF
Opportunities, Challenges, and Solutions for Industry 4.0
Hee Song Ng. © 2020. 20 pages.
View Details View Details PDF Full Text View Sample PDF
A Framework Development Effort for Using Online Communities in an Open Innovation Understanding
Oya Zincir. © 2020. 19 pages.
View Details View Details PDF Full Text View Sample PDF
“New Normal” Strategic Communication
Slavica Cicvarić Kostić, Jelena Gavrilović Šarenac. © 2020. 22 pages.
View Details View Details PDF Full Text View Sample PDF
Digital Marketing Suggestions for Companies
Oya Eru. © 2020. 22 pages.
View Details View Details PDF Full Text View Sample PDF
Social Media as a Communication Channel
Yigit Yurder, Buket Akdol. © 2020. 17 pages.
View Details View Details PDF Full Text View Sample PDF
Body Bottom