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Information Resources Management Association
Advancing the Concepts & Practices of Information Resources Management in Modern Organizations

Apps-Commerce in Emerging Markets: Insights and Future Business Models

Apps-Commerce in Emerging Markets: Insights and Future Business Models
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Author(s): Sajad Rezaei (Taylor's University, Malaysia)and Maryam Emmi (Universiti Teknologi Malaysia, Malaysia)
Copyright: 2017
Pages: 19
Source title: Apps Management and E-Commerce Transactions in Real-Time
Source Author(s)/Editor(s): Sajad Rezaei (Taylor’s University, Malaysia)
DOI: 10.4018/978-1-5225-2449-6.ch003

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Abstract

The Internet and Apps related technologies are considered as information “super highway” since they are able to connect people, computers, and data to one another. Because of them, a new communication medium has risen, which provides an access to the large flow of information across various broad extensions. As a consequence, there has been a need for understanding the behaviors of online consumers, since Information Technology and its usage have had a massive impact on shopping behaviors as well as the rate of market success. This chapter's aim will be to sanitize the current understanding of Apps/online consumer behavior to shape Apps marketing strategies and implementations.

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