Augmented Reality for Tourism Service Promotion in Iran as an Emerging Market

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Author(s): Neda Shabani (University of South Florida Sarasota-Manatee, USA)and Azizul Hassan (Cardiff Metropolitan University, UK)
Copyright: 2017
Pages: 14
Source title: Promotional Strategies and New Service Opportunities in Emerging Economies
Source Author(s)/Editor(s): Vipin Nadda (University of Sunderland, UK), Sumesh Dadwal (Northumbria University, UK)and Roya Rahimi (University of Wolverhampton, UK)
DOI: 10.4018/978-1-5225-2206-5.ch005

Keywords: Business & Management / Business Science Reference / Electronic Services & Service Science / Marketing

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Abstract

Recently tourism service industry is becoming one of the fastest growing industries in the world that has a positive impact on global economy. Tourism service industry growth in some emerging markets such as Iran is faster due to the expansion of Iran's international relationships. This growth also positively affects tourism service demand. Augmented Reality (AR) is a relatively new technology that allows tourists to combine their experience with technology and place it in real life. It also helps tourism service providers to promote their services. This technology can attract more tourism service consumers by enhancing their experiences that leads to increased revenue. This conceptual chapter explains AR technology and its potential possibilities to promote tourism service market in Iran. Findings determines AR as a better accepted tool for tourism service industry promotion in Iran as an emerging economy as supported by the recent development of international relations.

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