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Business and E Business Strategies for Coopetition and Thematic Management as a Sustained Basis for Ethics and Social Responsibility in Emerging Markets
Abstract
This chapter firstly explains why Emerging Markets offer Businesses tremendous opportunities for long term growth. As a sustained basis to that growth, specifically for Emerging Markets (EMs), this chapter then presents working details for a business management model, Thematic Management, which is aimed at providing the necessary enabling circumstances for trust through the introduction and importance of the gradual fulfillment of ethics and social responsibility within an EM. These enabling circumstances provide the foundation for the importance of Thematic Management as a strategic basis for successful and sustained engagement in Coopetition within Emerging Markets. Coopetition is defined as a combination of cooperation and competition. Cooperation relates to an alliance with another similar or complimentary business where the joint venture provides for mutually beneficial gains. We believe that an ethical and socially responsible approach to competition also has benefits for the engaging business in terms of unexpected gains from, for example, efforts that lead to a consistently good reputation. Thematic Management (TM) is based on the premise: “As Outside so Inside”. TM occurs where senior management consistently experiments with creating an internal environment of trust between employees and management. TM allows for staff members to be organized into special teams, which are mentored, to emulate, inside the business, the ethical and socially responsible behavioral theme of engagement in the market outside the business. TM provides for staff taking (monitored) risks; having senior team leaders engage in debates with senior management, among other practices, all with a view to an improvement in staff creativity, innovation, and finally intuition and wisdom for core knowledge retention and strategic sustainability.
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