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Competitive Strategies in Retailing in Emerging Economies: Evidence from Turkey
Abstract
Fierce competition in the retailing sector requires companies to differentiate themselves from competitors. To gain competitive advantage, retailers have started to implement new marketing strategies. The objective of this chapter is to present new competitive strategies in retailing. With this aim, the concepts and strategies of experiential retailing, green retailing, fair trade, customer loyalty program, pop-up store, self-service technologies, expiration date-based pricing, Quick Response Code (QR code) has been discussed along with national and international examples of each kind of strategy. In addition, advantages of each strategy are also covered. At the end of this chapter, some managerial implications and suggestions were discussed based on these new retailing strategies.
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