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Consortial Benchmarking: Applying an Innovative Industry-Academic Collaborative Case Study Approach in Systemic Management Research
Abstract
Case study research has its virtues in theory refinement and theory building. At the same time, this research method is criticized for low validity, poor generalizability and theory-induced bias that may reduce managerial relevance. Consortial benchmarking, where practitioners and researchers jointly benchmark “best practice” firms on a particular research question, is a new form of multi-case research that maximizes rigor, innovativeness and relevance as well as allowing researchers to take a systemic viewpoint when building theories in management. This chapter describes the concept and the application of consortial benchmarking. Consortial benchmarking contributes to unearth phenomena buried under traditional theories; it enhances existing approaches and contributes to building innovative theories. Due to the method’s multi-case nature results are sufficiently generalizable. Since the consortiums comprise academics and practitioners, researcher bias is minimized and relevance and validity are maximized.
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