The IRMA Community
Newsletters
Research IRM
Click a keyword to search titles using our InfoSci-OnDemand powered search:
|
Consumer Behavior in M-Commerce: Literature Review and Research Agenda
|
|
Author(s): Saïd Aboubaker Ettis (Gulf College ‒ Muscat, Oman)and Afef Ben Zin El Abidine (ISET Kairouan, Tunisia)
Copyright: 2017
Pages: 24
Source title:
Mobile Platforms, Design, and Apps for Social Commerce
Source Author(s)/Editor(s): Jean-Éric Pelet (ESCE International Business School, Paris, France)
DOI: 10.4018/978-1-5225-2469-4.ch015
Purchase
|
Abstract
Our work has a two-fold general objectives: on the one hand, we wish to describe the mobile commerce environment and, on the other hand, to establish the determinants of the mobile consumer behavior. To achieve our objectives, first, we describe the concept of mobile commerce, constraints and benefits. Second, we study the determinants of mobile commerce adoption. Third, we focus on the determinants of mobile consumer satisfaction and loyalty. Finally, we summarize future avenues of investigation in a research agenda.
Related Content
|
Simriti Popli, Gabriel Wasswa.
© 2024.
12 pages.
|
|
Pooja Lekhi.
© 2024.
8 pages.
|
|
Shailey Singh.
© 2024.
12 pages.
|
|
Shailey Singh.
© 2024.
9 pages.
|
|
Tanuj Surve, Tuan Nguyen.
© 2024.
17 pages.
|
|
Pawan Kumar, Sanjay Taneja, Mukul Bhatnagar, Arvinder K. Kaur.
© 2024.
17 pages.
|
|
Azadeh Eskandarzadeh.
© 2024.
15 pages.
|
|
|