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Advancing the Concepts & Practices of Information Resources Management in Modern Organizations

Consumer Perception towards Internet Health Information Resources

Consumer Perception towards Internet Health Information Resources
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Author(s): Khor Sheng Han (Universiti Malaysia Sabah, Malaysia), Wong Sie Lung (Universiti Malaysia Sabah, Malaysia), Michelle Wong Hui Ling (Universiti Malaysia Sabah, Malaysia), Ooi Jing Chii (Universiti Malaysia Sabah, Malaysia), Zhang Xuan Wei (Universiti Malaysia Sabah, Malaysia)and Yang CongNi (Universiti Malaysia Sabah, Malaysia)
Copyright: 2017
Pages: 11
Source title: Handbook of Research on Leveraging Consumer Psychology for Effective Customer Engagement
Source Author(s)/Editor(s): Norazah Mohd Suki (Universiti Malaysia Sabah, Malaysia)
DOI: 10.4018/978-1-5225-0746-8.ch015

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Abstract

This research aims to examine consumer perception towards Internet health information resources. Data was collected among 205 respondents by using convenience sampling and was analyzed using descriptive statistics. Descriptively, there was more females' respondent than males' respondent in this survey where all of them are recently undertaking degree courses. The result shows perceived ease of use and perceived usefulness was the main factor that motivates students in using internet health information resources.

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