The IRMA Community
Newsletters
Research IRM
Click a keyword to search titles using our InfoSci-OnDemand powered search:
|
Consumer Perception towards Internet Health Information Resources
|
Author(s): Khor Sheng Han (Universiti Malaysia Sabah, Malaysia), Wong Sie Lung (Universiti Malaysia Sabah, Malaysia), Michelle Wong Hui Ling (Universiti Malaysia Sabah, Malaysia), Ooi Jing Chii (Universiti Malaysia Sabah, Malaysia), Zhang Xuan Wei (Universiti Malaysia Sabah, Malaysia)and Yang CongNi (Universiti Malaysia Sabah, Malaysia)
Copyright: 2017
Pages: 11
Source title:
Handbook of Research on Leveraging Consumer Psychology for Effective Customer Engagement
Source Author(s)/Editor(s): Norazah Mohd Suki (Universiti Malaysia Sabah, Malaysia)
DOI: 10.4018/978-1-5225-0746-8.ch015
Purchase
|
Abstract
This research aims to examine consumer perception towards Internet health information resources. Data was collected among 205 respondents by using convenience sampling and was analyzed using descriptive statistics. Descriptively, there was more females' respondent than males' respondent in this survey where all of them are recently undertaking degree courses. The result shows perceived ease of use and perceived usefulness was the main factor that motivates students in using internet health information resources.
Related Content
Albérico Travassos Rosário, Joana Carmo Dias.
© 2024.
35 pages.
|
Elena García-y-García, Francisco Rejón-Guardia, Laura Berenice Sánchez-Baltasar.
© 2024.
35 pages.
|
Nino Tchanturia, Rusudan Dalakishvili.
© 2024.
20 pages.
|
Žiga Domadenik, Tina Tomažič.
© 2024.
21 pages.
|
Loredana Kotinski.
© 2024.
14 pages.
|
Margarida Silva, Nataliia Buchko, Natalia Parashchenko, Titanilla Marta Szaszi, Yevheniia Tovstyk.
© 2024.
15 pages.
|
A. N. Raghavendra, G. Vijayakumar, Sanjeev Kumar Thalari.
© 2024.
16 pages.
|
|
|