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Copyright, Patent, and Trademark: Are Females More Likely to Invest in These Strategic Assets?

Copyright, Patent, and Trademark: Are Females More Likely to Invest in These Strategic Assets?
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Author(s): Evrim Altuk (Trakya University, Turkey), Ali Kablan (Trakya University, Turkey)and Murat Ocak (Trakya University, Turkey)
Copyright: 2020
Pages: 23
Source title: Handbook of Research on Strategic Fit and Design in Business Ecosystems
Source Author(s)/Editor(s): Umit Hacioglu (Istanbul Medipol University, Turkey)
DOI: 10.4018/978-1-7998-1125-1.ch025

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Abstract

Technological improvements have introduced many changes that attract not only the entire society but also companies. Companies that use technological opportunities take advantage of competition. In a rapidly changing world companies should be innovative and flexible to adapt to new technological developments. In this study, the authors investigate the relationship between firms' innovative activities in terms of patents, trademarks, and copyrights and female-dominated firms using some control variables at firm level.

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