Corporate Social Responsibility as a Strategy in a Self-Service Shop S-Mart: A Critical Analysis

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Author(s): José G. Vargas-Hernández (University of Guadalajara, Mexico)and César Alejandro Polo-Navarro (University of Guadalajara, Mexico)
Copyright: 2019
Pages: 23
Source title: Corporate Social Responsibility and Strategic Market Positioning for Organizational Success
Source Author(s)/Editor(s): Carlton Brown (University of Plymouth, UK)and Uzoechi Nwagbara (Sunderland University, UK & Cardiff Metropolitan University, UK)
DOI: 10.4018/978-1-5225-5409-7.ch006

Keywords: Business & Management / Business Science Reference / Corporate Social Responsibility / Marketing

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Abstract

The objective of this chapter is to make known the importance of the use of these practices in Mexican companies, the benefits they have in the community where they are implemented. The method used is the method in a descriptive way through the periodic notes of the regional self-service company S-Mart. The method is based on analysis of the literature review. The main conclusion is that the company seeks to compete against the large self-service companies through CSR trying to fulfill its mission as a company. It is also concluded that corporate social responsibility affects the social responsibility of the consumer to the extent that circumstances permit, positively or negatively.

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Corporate Social Responsibility as a Strategy in a Self-Service Shop S-Mart: A Critical Analysis

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