IRMA-International.org: Creator of Knowledge
Information Resources Management Association
Advancing the Concepts & Practices of Information Resources Management in Modern Organizations

Digital Category Management: How Technology Can Enable the Supplier-Retailer Relationship

Digital Category Management: How Technology Can Enable the Supplier-Retailer Relationship
View Sample PDF
Author(s): Valentina Chkoniya (University of Aveiro, Portugal) and Armando Mateus (TouchPoint Consulting, Portugal)
Copyright: 2019
Pages: 25
Source title: Smart Marketing With the Internet of Things
Source Author(s)/Editor(s): Dora Simões (University of Aveiro, Portugal), Belem Barbosa (University of Aveiro, Portugal) and Sandra Filipe (University of Aveiro, Portugal)
DOI: 10.4018/978-1-5225-5763-0.ch008

Purchase

View Digital Category Management: How Technology Can Enable the Supplier-Retailer Relationship on the publisher's website for pricing and purchasing information.

Abstract

The internet of things (IoT) is transforming the way consumers shop at stores, how shoppers collect information, and how they take purchasing decisions. The way manufacturers and retailers respond to the digital enabled shopper is key to ensure positive implications for revenues and profits, ensuring that the collaborative relationship focus on providing shoppers with a better customer experience. Category management is at the center of the manufacturer-retailer relationship, urging for a transformational turmoil that enables a prompt response to the digital enabled shopper. This chapter discusses the implications of the new digital empowered shopper for the traditional category management demand-side aspects underlying the need to enhance business results by focusing on higher collaboration and automation.

Related Content

Internet of Things and Security Perspectives: Current Issues and Trends
Kijpokin Kasemsap. © 2020. 20 pages.
View Details View Details PDF Full Text View Sample PDF
Technopsychology of IoT Optimization in the Business World
Tommy Prayoga, Juneman Abraham. © 2020. 25 pages.
View Details View Details PDF Full Text View Sample PDF
Security in Application Layer Protocols of IoT: Threats and Attacks
Jasmine Norman, Paul Joseph. © 2020. 15 pages.
View Details View Details PDF Full Text View Sample PDF
Basic Concepts of Internet of Things and Game Theory
Sungwook Kim. © 2020. 9 pages.
View Details View Details PDF Full Text View Sample PDF
Internet of Things in Real Life: Applications
Abhijeet Chandrakant Dabre, Sandesh Shivaji Mahamure, Snehal Pandurang Wadibhasme. © 2020. 22 pages.
View Details View Details PDF Full Text View Sample PDF
Mobile Malware
Geogen G., Poovammal E.. © 2020. 17 pages.
View Details View Details PDF Full Text View Sample PDF
Framework for Threat Analysis and Attack Modelling of Network Security Protocols
Nachiket Athavale, Shubham Deshpande, Vikash Chaudhary, Jatin Chavan, S. S. Barde. © 2020. 15 pages.
View Details View Details PDF Full Text View Sample PDF
Body Bottom