Digitalization Strategies in the New World Order: A Conceptual Study to Understand Digitalization Strategies

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Author(s): Burak Çapraz (Ege University, Turkey)
Copyright: 2020
Pages: 16
Source title: Business Management and Communication Perspectives in Industry 4.0
Source Author(s)/Editor(s): Ayşegül Özbebek Tunç (Istanbul University, Turkey)and Pınar Aslan (Bursa Technical University, Turkey)
DOI: 10.4018/978-1-5225-9416-1.ch001

Keywords: Business Science Reference / Communication Studies / Education / Management Science

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Abstract

Digitalization in organizational context enforces organizations to define their own strategies. In this sense, organizations make their choices from a variety of digitalization strategies from IT strategy to digital orchestration strategy. Organizational digitalization, their digitalization capabilities, and transformations that they have experienced define their routes in the digitalization process. Thus, the purpose of this chapter is to present digitalization strategy choices mentioned in the business management literature through examples.

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