E-Solidarity and Exchange: The Role of Social Media in Public Mexican Response to Hurricane Patricia in 2015

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Author(s): David Ramírez Plascencia (University of Guadalajara, Mexico)and Jorge Ramírez Plascencia (University of Guadalajara, Mexico)
Copyright: 2019
Pages: 11
Source title: Emergency and Disaster Management: Concepts, Methodologies, Tools, and Applications
Source Author(s)/Editor(s): Information Resources Management Association (USA)
DOI: 10.4018/978-1-5225-6195-8.ch058

Keywords: Business Science Reference / Crisis Response and Management / Emergency & Disaster Management / Government & Law

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Abstract

Between October 24 and 25 in 2015, Mexico faced the strongest hurricane ever registered in the Western Hemisphere, which reached a record of 200 mph (325 km/h) of maximum sustained winds. In spite of pessimist predictions about the final outcome of this natural disaster, at the end, it degraded itself into a tropical storm when landing in the Mexican state of Jalisco. The present research stands in a data collecting process from social media during two moments: a) throughout the happening and b) after the incident. It collected not only information and comments generated in federal and local governmental public profiles but in civil organizations and private user profiles as well. This paper describes how social media helped not only to socialize public information in order to prevent danger but it also served as a link between governmental dependencies and civil society to support affected communities after the event.

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E-Solidarity and Exchange: The Role of Social Media in Public Mexican Response to Hurricane Patricia in 2015

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