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Ecological Issues and Public Awareness in Social Media: Greenpeace Mediterranean's Turkey Case
Abstract
We are threatened by global ecological problems, which are affecting living and non-living existence. Turkey is also facing significant ecological issues. However, Turkey's mainstream media do not give wide coverage to the environmental issues and problems. So, environmental organizations have organized some events through Facebook and Twitter. Social media highly contributed to the publicity of environmental issues and problems over the country. In this study, the authors aim to analyze social media policies of Greenpeace Mediterranean in Turkey. For this purpose, Facebook and Twitter contents of the organization are examined by content analysis. Research was conducted for three months between January 1, 2017 and March 31, 2017, and the data was collected daily. In the analysis, they focus on the main lines of the discussions during that period, main points of the communication strategies followed, interaction levels of the organization and the followers, and also the acts and policies to create public awareness. The concluding part of the study is reserved for discussions and recommendations on the issue.
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