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Ethnographic Study

Ethnographic Study

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Author(s): Anitha Acharya (IFHE University, India)
Copyright: 2019
Pages: 26
Source title: Qualitative Techniques for Workplace Data Analysis
Source Author(s)/Editor(s): Manish Gupta (IFHE University, India), Musarrat Shaheen (IFHE University, India)and K. Prathap Reddy (IFHE University, India)
DOI: 10.4018/978-1-5225-5366-3.ch011

Keywords: Business and Organizational Research / Business Science Reference / Data Analysis & Statistics / Library & Information Science

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Abstract

This chapter is about ethnographic study. Ethnography is the subset of social research. The term ethnography originated in the nineteenth century in Western anthropology, where ethnography was an evocative description of the culture of group of people, generally one placed in the outskirts of the west. The endeavor of ethnography is to assess another way of life from the native point of view. This chapter highlights the characteristics of ethnography, when to use ethnography, types of ethnography, procedure, and benefits and issues involved in carrying out ethnographic research.

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