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Glocal Culture Policies and Social Memory: The Google Doodle Example
Abstract
Glocalization, the process of global companies developing a policy regarding local factors, is not an issue exclusively reserved to economics, international trade, or business management. It is, at the same time, closely related to culture and culture policies. The evaluation of local factors at a global scale is possible by discovering the local's cultural world above all, then turning it into a policy with successful public relations. This process is fundamentally globalization's way of producing memory for local factors. In this context, glocalization, with one of its aspects, is the building of a memory constituted of selected data for local factors. In this sense, the Google Doodle is an appropriate example. Google, which is a global company, produces a Google design proper to each country regarding its cultural factors. This study will analyse the glocal cultural policy of a global company through the example of the Google Doodle.
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