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How Foreign Tourist Intermediaries Perceive and Sell a Destination: The Case of Portugal

How Foreign Tourist Intermediaries Perceive and Sell a Destination: The Case of Portugal
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Author(s): Ana Mano Gomes (Universidade de Aveiro, Portugal), Rui Augusto da Costa (Universidade de Aveiro, Portugal) and António Carrizo Moreira (Universidade de Aveiro, Portugal)
Copyright: 2019
Pages: 30
Source title: Strategic Perspectives in Destination Marketing
Source Author(s)/Editor(s): Mark Anthony Camilleri (University of Malta, Malta)
DOI: 10.4018/978-1-5225-5835-4.ch002

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Abstract

Research on tourist destination images is vast and embraces many destinations, approaches, and methods. More attention has been given to the perspective of final customers, instead of the ones who sell the tourist products to them. This chapter aims to understand how foreign tourist intermediaries, from the top outbound countries, perceive and sell Portugal as a tourist destination. It aims also to analyze the travel motivations they expect Portugal can satisfy and the information sources used to collect information to create tourist products regarding this destination. Foreign tourist intermediaries have a very positive image of Portugal as a destination, associating it to a set of cognitive attributes and psychological motivations.

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