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HR Mediated Reverse Innovation: A Study on Two MNCs in India
Abstract
This book chapter at the outset explains the concept of reverse innovation, through literature review and review of the practices in different organizations. The chapter then examines the reverse innovation initiatives for business sustainability and value creation of two multinationals in India; one in manufacturing and the other one is in processing (chemical). The chapter then assesses how these two organizations could achieve success, and to what extent such success can be attributed to their sustainable human resource management (HRM) practices. Through critical review of HRM practices, the study documents the best HRM practices, and concludes how multinationals in developing countries can emulate such practices for achieving results in reverse innovation for business sustainability and value creation.
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