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Indian Telecom Industry: Challenges and Use of Analytics to Manage Customer Churn
Abstract
This chapter begins with an introduction to the telecom sector, communication using mobile phones, and evolution of wireless communication. It presents the current scenario in this sector, the challenges faced by the telecom industry, especially with ever increasing data network traffic. Finally, the possibilities of harnessing the power of big data analytics, new techniques, and technologies that drive innovation in telecom are presented to help service providers make better decisions and react quickly to threats on the competitive horizon.
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