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Indian Telecom Industry: Challenges and Use of Analytics to Manage Customer Churn

Indian Telecom Industry: Challenges and Use of Analytics to Manage Customer Churn
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Author(s): Vishal Mahajan (Jaipuria Institute of Management, India), Renuka Mahajan (Jaipuria Institute of Management, India)and Richa Misra (Jaipuria Institute of Management, India)
Copyright: 2019
Pages: 24
Source title: Handbook of Research on Expanding Business Opportunities With Information Systems and Analytics
Source Author(s)/Editor(s): George Leal Jamil (Informações em Rede Consultoria e Treinamento Ltda, Brazil)
DOI: 10.4018/978-1-5225-6225-2.ch018

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Abstract

This chapter begins with an introduction to the telecom sector, communication using mobile phones, and evolution of wireless communication. It presents the current scenario in this sector, the challenges faced by the telecom industry, especially with ever increasing data network traffic. Finally, the possibilities of harnessing the power of big data analytics, new techniques, and technologies that drive innovation in telecom are presented to help service providers make better decisions and react quickly to threats on the competitive horizon.

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