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Internationalization, Corporate Social Responsibility, and Poverty Alleviation: The Case of FEMSA in Latin America

Internationalization, Corporate Social Responsibility, and Poverty Alleviation: The Case of FEMSA in Latin America
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Author(s): José Satsumi López-Morales (Instituto Tecnológico de Veracruz, Mexico)and Isabel Ortega-Ridaura (Universidad Cristóbal Colón, Mexico)
Copyright: 2019
Pages: 23
Source title: Corporate Social Responsibility: Concepts, Methodologies, Tools, and Applications
Source Author(s)/Editor(s): Information Resources Management Association (USA)
DOI: 10.4018/978-1-5225-6192-7.ch067

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Abstract

The aim of this chapter is to describe how the MNCs can contribute to alleviate poverty and improve the well-being of the workers and communities, focused in two issues: job creation and CSR practices. For this purpose, the authors analyzed the case of the Mexican MNC FEMSA in Latin America. The results show that FEMSA plays an important role in job creation, with around 250,000 direct jobs in 2015 being created with Mexico and Brazil the most benefitiated with around the 84% of the jobs. In the case of CSR, 40 programs were identified under three main headings: “our people”, “our community” and “our planet”. Most of the programs are focused in “our community” (25) and the major receiver is Mexico with the 31 programs, the results of these programs show some benefits in the level of life and well-being of the people that has used these.

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