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Internationalization of Indian Pharmaceutical Industry: A Study on Export Performance Using Structural Model
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Author(s): Srikant Panigrahy (Xavier Institute of Management Bhubaneswar, India), Prahlad Mishra Professor (Xavier Institute of Management Bhubaneswar, India)and B. P. Patra (Xavier Institute of Management Bhubaneswar, India)
Copyright: 2018
Pages: 33
Source title:
Green Initiatives for Business Sustainability and Value Creation
Source Author(s)/Editor(s): Arun Kumar Paul (Xavier University, India), Dipak Kumar Bhattacharyya (Xavier University, India)and Sandip Anand (Xavier University, India)
DOI: 10.4018/978-1-5225-2662-9.ch004
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Abstract
Focusing on internationalization process of firms of developing countries, the present study attempts to identify the important determinants/ variables which affect the Indian pharma firms' export performance. A causal model was built using contingency theory perspective by including important external variables, internal variables, export strategy and export performance affecting Indian pharma firms and was tested using Structural Equation Modeling (SEM) method. The finding of this study support the conceptual model build using contingency framework and contributes both to export performance researchers for building further the theory and Indian pharma industry to focus on important determinants for export success.
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