Introduction to Big Data and Business Analytics

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Author(s): Dineshkumar Bhagwandas Vaghela (Shantilal Shah Government Engineering College, India)
Copyright: 2019
Pages: 10
Source title: Sentiment Analysis and Knowledge Discovery in Contemporary Business
Source Author(s)/Editor(s): Dharmendra Singh Rajput (VIT University, India), Ramjeevan Singh Thakur (Maulana Azad National Institute of Technology, India)and S. Muzamil Basha (VIT University, India)
DOI: 10.4018/978-1-5225-4999-4.ch015

Keywords: Business and Organizational Research / Business Science Reference / Knowledge Discovery / Library & Information Science

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Abstract

The term big data has come due to rapid generation of data in various organizations. In big data, the big is the buzzword. Here the data are so large and complex that the traditional database applications are not able to process (i.e., they are inadequate to deal with such volume of data). Usually the big data are described by 5Vs (volume, velocity, variety, variability, veracity). The big data can be structured, semi-structured, or unstructured. Big data analytics is the process to uncover hidden patterns, unknown correlations, predict the future values from large and complex data sets. In this chapter, the following topics will be covered more in detail. History of big data and business analytics, big data analytics technologies and tools, and big data analytics uses and challenges.

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