Let´s Talk SMAC: The Status of Business Today

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Author(s): Cathrine Linnes (Østfold University College, Norway)
Copyright: 2017
Pages: 25
Source title: Apps Management and E-Commerce Transactions in Real-Time
Source Author(s)/Editor(s): Sajad Rezaei (Taylor’s University, Malaysia)
DOI: 10.4018/978-1-5225-2449-6.ch001

Keywords: Business & Management / Business Science Reference / E-Commerce

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Abstract

Social Mobile Analytics and Cloud – SMAC the new abbreviation that every business leader is thinking off. It is also part of everyone's lives these days. SMAC technologies are creating enormous opportunities across industries while the consumer willingly gives up personal information. Cloud technologies have made it possible to collect and store such large amounts of data. While each of these four technologies are able to enhance the business on its own, using these four technologies together as a stack has changed the way businesses are looking to maximize their customer base, enhance brand value and off course, increase company profit. For example, SMAC has forced businesses leaders to make analytics part of their marketing strategy and business operation as a whole.

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