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Leveraging CSR as a ‘Support-Aid' for Triple Bottom-Line Development in Nigeria: Evidence From the Telecommunication Industry
Abstract
This book chapter focuses on the developmental-oriented perspective of CSR which views corporate involvement as a ‘support-aid' for meeting triple bottom-line development in Nigeria. Arising from the literature, the stakeholder, legitimacy and social contract theories provide the required theoretical grounding for the discourse. The qualitative research method was found appropriate for this discourse. From the list of 25 registered telecommunication companies in Nigeria, a sample of 8 functional companies was selected using purposive sampling technique. The data extracted from the annual reports and websites of these companies were analysed using the content analysis. The findings indicate that the telecommunication companies are practically leveraging their CSR initiatives for social, economic and environmental wellness in Nigeria through a number of developmental programmes. The chapter explicates the fact that CSR as a private sector development model can be a potent tool for bridging governance gap environment instead of leaving all social problems to governments.
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