Linguistics of Computer-Mediated Communication: Approaching the Metaphor

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Author(s): Rosanna Tarsiero (Gionnethics, Italy)
Copyright: 2009
Pages: 20
Source title: Human Computer Interaction: Concepts, Methodologies, Tools, and Applications
Source Author(s)/Editor(s): Chee Siang Ang (City University of London, UK)and Panayiotis Zaphiris (City University of London, UK)
DOI: 10.4018/978-1-87828-991-9.ch119

Keywords: Human Aspects of Technology / Information Science Reference / Social Sciences & Humanities

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Abstract

This chapter introduces the embodied metaphor as a means of studying the multifaceted relationship between computer-mediated communication (CMC) and culture. It argues that the embodied metaphor offers a more reliable framework, as opposed to both deterministic and dispositional perspectives, in that it provides a way to understand, explain, and frame the user’s adaptive response to CMC. Furthermore, it also argues that culture has the potential to shape interactions by influencing the way metaphors are enacted. The author hopes that the aforementioned approach will provide a new understanding of the interplay between CMC and culture, informing future study design and bridging the existing gap between qualitative and quantitative research through action science.

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