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Managing Corporate Social Responsibility as an Innovation in China
Abstract
Many foreign multinational enterprises (MNEs) focus on legal compliance and charity in their corporate social responsibility (CSR) programs in China. The strategic approach of CSR requires many innovations that are new to the organizations adopting them. The key barriers for the strategic approach of CSR are the apathy attitude of many executives toward CSR and the shortcomings of the institutional framework in China. This chapter describes a few innovative CSR initiatives being utilized within an industrial association and within partnerships between local non-government organizations. It also explores institutional incentives for managing the process by using the social movement theory. It may inspire foreign MNEs to improve the CSR practices of their affiliated companies and their suppliers in China through a few social innovations. Corporations also learn how to engage in social change through their CSR programs in China.
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