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Maturity Profiles of Organizations for Social Media

Maturity Profiles of Organizations for Social Media
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Author(s): Edyta Abramek (University of Economics in Katowice, Poland)
Copyright: 2019
Pages: 12
Source title: Crowdsourcing and Knowledge Management in Contemporary Business Environments
Source Author(s)/Editor(s): Regina Lenart-Gansiniec (Jagiellonian University, Poland)
DOI: 10.4018/978-1-5225-4200-1.ch007

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Abstract

The aim of the study is to analyze case studies of selected organizations in terms of their achievements in the use of social media. The profiling method applied in the study facilitated evaluating the model of the selected organization. It is an efficient technique for exploring data. Graphic objects show the individual characteristics of selected organizations. Graphical visualization makes it easy to gauge the trajectory, the direction of your company's social media strategy, and helps to make a decision to change it. Further analysis of the structure of these models may facilitate the discovery of relevant relationships between the analyzed variables.

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