IRMA-International.org: Creator of Knowledge
Information Resources Management Association
Advancing the Concepts & Practices of Information Resources Management in Modern Organizations

Measuring Variability Factors in Customer Values, Technology Convergence and Profit Optimization in a Retailing Firm: A Framework for Analysis

Measuring Variability Factors in Customer Values, Technology Convergence and Profit Optimization in a Retailing Firm: A Framework for Analysis
View Sample PDF
Author(s): Dr. Rajagopal (Monterrey Institute of Technology and Higher Education ITESM, Mexico)
Copyright: 2009
Pages: 15
Source title: Information Communication Technologies and Globalization of Retailing Applications
Source Author(s)/Editor(s): Dr. Rajagopal (Monterrey Institute of Technology and Higher Education, ITESM, Mexico)
DOI: 10.4018/978-1-60566-248-0.ch005

Purchase


Abstract

Estimating value drivers for a new product can be tricky because there is no direct historical data. However, we can assume that the impact from changes in price or availability of complements will be similar to what other markets have experienced. Following discussion in the chapter develops the framework for measuring the consumer values in reference to establishing the long run relationship by the firm and optimizing its profit levels. The discussions in the chapter attempt to endure the core issues of consumer values in retailing the products and services as how to conceptualize consumer values, how to measure it, and how to manage it.

Related Content

The Role of E-HRM Practices on Digital Era
Nurten Polat Dede. © 2020. 20 pages.
View Details View Details PDF Full Text View Sample PDF
SERVQUAL-Based Performance Analysis of Agricultural Financing in E-Banking Industry: An Evaluation by IT2 Fuzzy Decision-Making Model
Serhat Yüksel, Hasan Dinçer. © 2020. 21 pages.
View Details View Details PDF Full Text View Sample PDF
Effects of Internet on Tourism Marketing: An Empirical Analysis About Online Tourism
Nihan Garipağaoğlu Uğur. © 2020. 29 pages.
View Details View Details PDF Full Text View Sample PDF
An Empirical Study on the Relationship Between Economic Growth and E-Commerce
Asuman Koc Yurtkur, Bersu Bahtiyar. © 2020. 16 pages.
View Details View Details PDF Full Text View Sample PDF
Examination of the Extent and Effects of Strategic Management on E-Commerce Companies
Zafer Adiguzel. © 2020. 27 pages.
View Details View Details PDF Full Text View Sample PDF
Electronic Payment Systems in Electronic Commerce
Rana Atabay Kuscu, Yasemin Cicekcisoy, Umit Bozoklu. © 2020. 26 pages.
View Details View Details PDF Full Text View Sample PDF
Electronic Trade and Electronic Presentation of Export Documents in Documentary Credits
Yurdagül Meral. © 2020. 16 pages.
View Details View Details PDF Full Text View Sample PDF
Body Bottom