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Organizational Structure at the Contemporary Interface
Abstract
Organizational structure in today's complex ecosystems of the hospitality industry should be redesigned to secure their well-connected, leading, and adaptable position for success in the digital age. The combination of both traditional hierarchical and network structure has been used in this chapter as a practical framework to foster hospitality firms' corporate culture in triggering a virtuous cycle of growth. It also provides an operational insight into the opening question of how the organization as networks could be nimble, swift, and creative enough to grab opportunities at the social and digital interface. For this purpose, development of digital capabilities is one of the most critical needs for most leaders, from both customer and employee perspectives. An integrated corporate entrepreneurship attribute is also presented in a well-connected organizational structure that further provides various digital HR solutions of how to design tri-dimensional value propositions with real-time decision-making capability.
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