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Platform Leaders and Complementors' Strategic Management of Standards: Cases for Complex Products and Systems
Abstract
In this chapter, the authors describe how companies strategically manage standards in complex products and systems. They explore how standards selection and adoption can leverage the position of a firm as a leader or complementor1 in a CoPS platform. The authors particularly review the platform leader's management of standards and question whether these standards are used to reinforce its leadership or not. Then, they adopt the complementor's viewpoint and question whether standards adoption and implementation constitute a vehicle for skills acquisition. In other words, the authors address two questions: Does standard selection constitute a strategy to strengthen leadership? Does standard adoption facilitate capability building for a complementor and enable it contesting an installed leadership?
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