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Predicting Behavioral Intentions Toward Sustainable Fashion Consumption: A Comparison of Attitude-Behavior and Value-Behavior Consistency Models
Abstract
In recent years, sustainable consumption has received considerable attention. In fact, to save the planet Earth and future generations, it has been proposed the issue of sustainable consumption should be addressed. Consequently, in the present chapter, two theoretical models are analyzed separately, as well as in conjunction, to understand sustainable consumption in the context of fashion. Furthermore, the present study's theoretical and managerial implications are discussed.
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