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Quality Assurance in Translation and Corporate Communications: Exploring an Interdisciplinary Interface
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Author(s): Gary Massey (Zurich University of Applied Sciences, Switzerland)and Regine Wieder (Zurich University of Applied Sciences, Switzerland)
Copyright: 2019
Pages: 31
Source title:
Quality Assurance and Assessment Practices in Translation and Interpreting
Source Author(s)/Editor(s): Elsa Huertas-Barros (University of Westminster, UK), Sonia Vandepitte (Universiteit Gent, Belgium)and Emilia Iglesias-Fernández (Universidad de Granada, Spain)
DOI: 10.4018/978-1-5225-5225-3.ch003
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Abstract
While the nature and status of translators' work are changing due to technologisation and other factors, translation is acquiring a strategic function in organisations. The intercultural component of translation competence makes translators well positioned to play a key role in assuring quality in international corporate communications. But quality models envisage only restricted interactions between translators, clients and communications specialists. Moreover, evidence about translators' self-concepts shows them underequipped to adopt the roles that meaningful cooperation with corporate communications suggests. This chapter reports on a pilot study at the interface between translation and corporate communications in Switzerland. Presenting findings from a survey of translation and communications professionals, it reveals underdeveloped feedforward and feedback cultures and a translator self-concept that underplays the mediatory, advisory added value of human translation. Concrete implications for quality assurance and translator education are drawn and future research is outlined.
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