IRMA-International.org: Creator of Knowledge
Information Resources Management Association
Advancing the Concepts & Practices of Information Resources Management in Modern Organizations

Role of Media in Success of E-Tailing

Role of Media in Success of E-Tailing
View Sample PDF
Author(s): Surabhi Singh (IMS Ghaziabad, India)
Copyright: 2018
Pages: 15
Source title: Mobile Commerce: Concepts, Methodologies, Tools, and Applications
Source Author(s)/Editor(s): Information Resources Management Association (USA)
DOI: 10.4018/978-1-5225-2599-8.ch056

Purchase

View Role of Media in Success of E-Tailing on the publisher's website for pricing and purchasing information.

Abstract

This chapter proposes to bring forth insights as how media contributes in e-tailing. The success of online retailers owe to the role which media plays in changing the consumer mind. India's retail market value was estimated at $520 billion in 2013, and is expected to grow to $950 billion by 2018. With a CAGR currently pegged at 13%, the Indian e-commerce market is expected to grow the fastest within the Asia-Pacific Region – with its market size doubling every 2-2.5 years. This certainly gives us reason for deep introspection. While the global growth rate of online shoppers is estimated at 8-10%, India currently has more than 10 million online shoppers. With the evolution of the online marketplace, sites like Flipkart, Snapdeal, Jabong and Myntra are thriving which has risen the practice of buying goods online. The media has definitely played vital role in shaping the online retail business.

Related Content

Tapan Kumar Behera. © 2023. 20 pages.
B. Narendra Kumar Rao. © 2023. 17 pages.
Blendi Rrustemi, Deti Baholli, Herolind Balaj. © 2023. 18 pages.
Alma Beluli. © 2023. 11 pages.
Jona Ndrecaj, Shkurte Berisha, Erita Çunaku. © 2023. 15 pages.
Yllka Totaj. © 2023. 12 pages.
Hla Myo Tun, Devasis Pradhan. © 2023. 31 pages.
Body Bottom