Sentimental Analysis in Various Business Applications

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Author(s): Harshita Patel (K. L. University, India)and B. Manjula Josephine (K. L. University, India)
Copyright: 2019
Pages: 13
Source title: Sentiment Analysis and Knowledge Discovery in Contemporary Business
Source Author(s)/Editor(s): Dharmendra Singh Rajput (VIT University, India), Ramjeevan Singh Thakur (Maulana Azad National Institute of Technology, India)and S. Muzamil Basha (VIT University, India)
DOI: 10.4018/978-1-5225-4999-4.ch003

Keywords: Business and Organizational Research / Business Science Reference / Knowledge Discovery / Library & Information Science

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Abstract

Data mining has given many solutions to various data- and information-related issues that directly reflect in advancements in science and technologies and so affect the society in multiple ways. Sentiment analysis is one branch of data mining that deals with opinions of customer and tries to use these opinions in the growth of the business. In this chapter, the authors discuss the use of sentiment analysis in various types of businesses and how this analysis helps these businesses to grow along with the challenges along the way. This will help readers to know why sentiment analysis has become popular in the business world.

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