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Social Multimedia Mining: Trends and Opportunities in Areas of Social and Communication Studies

Social Multimedia Mining: Trends and Opportunities in Areas of Social and Communication Studies
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Author(s): Georgios Lappas (Technological Educational Institution of Western Macedonia, Greece)
Copyright: 2012
Pages: 16
Source title: Social Network Mining, Analysis, and Research Trends: Techniques and Applications
Source Author(s)/Editor(s): I-Hsien Ting (National University of Kaohsiung, Taiwan), Tzung-Pei Hong (National University of Kaohsiung, Taiwan) and Leon Shyue-Liang Wang (National University of Kaohsiung, Taiwan)
DOI: 10.4018/978-1-61350-513-7.ch001

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Abstract

In recent years there is a vast and rapidly growing amount of multimedia content available online. Web 2.0 and online social networks have dramatically influenced the growing amount of multimedia content due to the fact that users become more active producers and distributors of such multimedia context. This work conceptualizes and introduces the concept of social multimedia mining as a new emerging research area that combines web mining research, multimedia research and social media research. New challenges in multimedia research, social network analysis research as well as trends and opportunities in research areas of social and communication studies and more specific in politics, public relations, public administration, marketing and advertising are discussed in this chapter.

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