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Strategic Alignment and IT-Enabled Value Creation
Abstract
This chapter describes the principles and methods for producing a business-aligned IT strategy to enable value co-creation with customers. In particular, the authors detail the alignment method and the underlying dynamic process of alignment as they form the critical disciplines that practitioners must master. The chapter also describes the Strategic Alignment Maturity (SAM) model by which management can gauge and continuously improve their organization’s strategic alignment capabilities. Finally, the authors discuss in detail the various methods for IT-enabled value creation.
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