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Strategic Success, Supply Chain Performance, and Social Media: The Impact of New Technologies
Abstract
This chapter explores the impact of social media to provide critical communication about the firm’s strategic plans to all stakeholders. Lack of communication is among the most frequently references for strategic failure. Additionally, the supply chain has become recognized by some firms as a strategic advantage, and social media provides new opportunities to communicate throughout the supply chain. Strategic success and supply chain performance can be enhanced through the use of social media and the resulting communication effectiveness to all stakeholders.
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