Study of Consumers' Attitudes Towards Marketing of Environmentally Friendly Products

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Author(s): Dhruv Sabharwal (Amity University, India)
Copyright: 2019
Pages: 19
Source title: Environmental Awareness and the Role of Social Media
Source Author(s)/Editor(s): Sumit Narula (Amity University, India), Swapnil Rai (Amity University, India)and Archana Sharma (ITM University Gwalior, India)
DOI: 10.4018/978-1-5225-5291-8.ch008

Keywords: Environmental Science and Technologies / Information Science Reference / Media & Communications / Social Networking

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Abstract

Expanding mindfulness on the different ecological issues has driven a move in the way customers approach their life. There has been an adjustment in buyer states of mind towards a green way of life. Individuals are effectively attempting to decrease their effect on nature. Nonetheless, this is not far reaching. Associations and businesses however have seen this adjustment in shopper states of mind and are attempting to pick up an edge in the focused market by abusing the potential in the green market industry. This chapter presents the idea of green advertising and investigates the different courses in which the distinctive customer credits are identified with the idea of green promoting. An applied structure is introduced and the data is investigated on the premise of the system.

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Study of Consumers' Attitudes Towards Marketing of Environmentally Friendly Products

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