Sustainability and the UK’s Major Food Retailers: Consumer Concentric Cause Marketing Writ Large

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Author(s): Peter Jones (University of Gloucestershire, UK), Daphne Comfort (University of Gloucestershire, UK)and David Hillier (University of Glamorgan, UK)
Copyright: 2013
Pages: 21
Source title: Customer-Centric Marketing Strategies: Tools for Building Organizational Performance
Source Author(s)/Editor(s): Hans-Ruediger Kaufmann (University of Nicosia, Cyprus & International Business School at Vilnius University, Lithuania)and Mohammad Fateh Ali Khan Panni (City University, Bangladesh)
DOI: 10.4018/978-1-4666-2524-2.ch018

Keywords: Business & Management / Business Science Reference / Marketing

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Abstract

‘Consumers are increasingly concerned about their own environmental impacts, those of the products they buy and those of the companies at which they shop. These concerns focus on physical impacts such as global warming and on broader social issues such as how their purchasing actions and choices affect the livelihoods of people in other countries’ (Global Coca Cola Retail Research Council Forum, 2009, p. 5).

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Sustainability and the UK’s Major Food Retailers: Consumer Concentric Cause Marketing Writ Large

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