The 3M Company: How to Use Radical Transparency to Generate Value for the Company

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Copyright: 2018
Pages: 134
Source title: Building Brand Equity and Consumer Trust Through Radical Transparency Practices
Source Author(s)/Editor(s): Elena Veselinova (Goce Delčev University of Štip, Macedonia)and Marija Gogova Samonikov (Goce Delčev University of Štip, Macedonia)
DOI: 10.4018/978-1-5225-2417-5.ch007

Keywords: Business & Management / Business Science Reference / Consumer Management / Marketing

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Abstract

This chapter has a purpose to acknowledge 3M's greatest opportunity to overcome sustainability and transparency challenges which lies within innovation and collaboration. As a science company, 3M partners with its customers and communities to make the world cleaner, safer and stronger. Starting with technology and working toward the improvement of every life on the planet allows the company to think holistically about addressing global challenges. With an eye toward the future, 3M launched their 2025 sustainability goals. These goals range from investing in sustainable materials and energy efficiency to water management and helping the customers reduce their greenhouse gas emissions through the use of 3M products. 3M has also set goals around building a diverse workforce and worker and patient safety in health care and industrial settings. 3M continues to invest in developing products that help its customers reach their environmental goals, as well as increasing its social sustainability efforts.

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