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The Case for Creativity and Innovation
Abstract
The world has moved on and away from the traditional work environment. The workforce characteristics have changed, as have expectations of the working population and the workplace. Jobs that did not exist ten years ago, are accepted and new positions continue to develop globally as science and communication systems change. Changes in expectations for a global workforce continue to gain support across disciplines as skills needed to solve problems creatively become necessary to react and develop solutions to unpredictable and inherent risks. Today's society demands creative and novel resolutions, valuable ideas, as well as adaptation and vision to bring about change. Inspiring, sustaining and applying creativity is necessary to compete in today's breathlessly evolving marketplace. The purpose of this chapter is to provide a case for the importance of creativity in the workplace.
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