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The End of Media: Reconstructing Media Studies on the Basis of Actor-Network Theory

The End of Media: Reconstructing Media Studies on the Basis of Actor-Network Theory
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Author(s): Andréa Belliger (Institute of Communication and Leadership (IKF), Switzerland)and David John Krieger (Institute of Communication and Leadership (IKF), Switzerland)
Copyright: 2017
Pages: 18
Source title: Applying the Actor-Network Theory in Media Studies
Source Author(s)/Editor(s): Markus Spöhrer (University of Konstanz, Germany)and Beate Ochsner (University of Konstanz, Germany)
DOI: 10.4018/978-1-5225-0616-4.ch002

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Abstract

In the network society and the age of media convergence, media production can no longer be isolated into channels, formats, technologies, and organizations. Media Studies is facing the challenge to reconceptualize its foundations. It could therefore be claimed that new media are the last media. In the case of digital versus analog, there is no continuity between new media and old media. A new and promising proposal has come from German scholars who attempt the precarious balance between media theory and a general theory of mediation based on Actor-Network Theory. Under the title of Actor-Media Theory (Akteur-Medien-Theorie) these thinkers attempt to reformulate the program of Media Studies beyond assumptions of social or technical determinism. Replacing Actor-Network Theory with Actor-Media Theory raises the question of whether exchanging the concept of “network” for the concept of “media” is methodologically and theoretically advantageous.

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